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New Identity! Milestone Events is now ALL.SET Experience
Milestone Events has become ALL.SET Experience. What motivated the company to change its name, and how have its focus and ambitions evolved over time? What drove the company to make this change, and why was a rebrand necessary? This was not a quick decision or a cosmetic update. We have understood for a while that our previous label no longer reflected what we had grown into. We are no longer focused solely on event marketing. Our solutions have taken on a very different dime
Feb 204 min read


FIRST PLACE! ALL.SET and Veriff bring home a win from the BEA World Festival
On the 22th of November 2025, the awards of the world’s largest and most renowned event marketing competition – the BEA World Festival – were announced. ALL.SET and Veriff took first place in the “B2I Event” category. Here’s what the recognition means to the agency and how this year’s “Grand Hey, Veriff!” project was born. The win means a great deal to the ALL.SET team. “It’s an amazing feeling to see the Estonian flag represented so strongly and consistently in this field.
Nov 24, 20253 min read


Half a million people, zero room for error — an Estonian team plays on the world map and has created a service model unique in Estonia.
Interview with Maris Altsoo, head of the event marketing and creative agency ALL.SET and production company Radiustech. You ’ve taken abroad a service that can’t really be delivered at scale in Estonia. What is it exactly? One of our core focuses today is experiential marketing. In practice, that means creating concepts and environments where events, marketing, and production are strategically integrated. This combination helps companies grow, gives brands greater visibility,
Sep 23, 20254 min read


Maris Altsoo, Head of the Kuldmuna Event Marketing Jury: Even the Best Ideas Lose Value if They Are Executed Poorly
Event Marketing Jury: Led by Maris Altsoo, Milestone Events The Kuldmuna event marketing jury is led by Maris Altsoo, partner and...
Mar 10, 20254 min read
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