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Milestone Events has become ALL.SET Experience. What motivated the company to change its name, and how have its focus and ambitions evolved over time? What drove the company to make this change, and why was a rebrand necessary? This was not a quick decision or a cosmetic update. We have understood for a while that our previous label no longer reflected what we had grown into. We are no longer focused solely on event marketing. Our solutions have taken on a very different dime

On the 22th of November 2025, the awards of the world’s largest and most renowned event marketing competition – the BEA World Festival – were announced. ALL.SET and Veriff took first place in the “B2I Event” category. Here’s what the recognition means to the agency and how this year’s “Grand Hey, Veriff!” project was born. The win means a great deal to the ALL.SET team. “It’s an amazing feeling to see the Estonian flag represented so strongly and consistently in this field.

Interview with Maris Altsoo, head of the event marketing and creative agency ALL.SET and production company Radiustech. You ’ve taken abroad a service that can’t really be delivered at scale in Estonia. What is it exactly? One of our core focuses today is experiential marketing. In practice, that means creating concepts and environments where events, marketing, and production are strategically integrated. This combination helps companies grow, gives brands greater visibility,

Event Marketing Jury: Led by Maris Altsoo, Milestone Events The Kuldmuna event marketing jury is led by Maris Altsoo, partner and...